BRIEF
Redefined Celestyal’s brand identity with a cohesive look by creating and executing integrated campaigns and multi-channel assets across print, digital, and social platforms.
CLIENT
Celestyal
INVOLVEMENT
Brand Identity Enhancement
Campaign Leadership
Creative Development
Strategic Marketing for B2B & B2C Audiences
Collaborative Messaging & Visual Strategy
Project Management
At Celestyal Cruises, I played a key role in enhancing the brand identity, repositioning it with a more refined and cohesive visual direction. My responsibilities spanned print, digital, and social channels, including the creation of integrated marketing materials for both B2B and B2C audiences. I managed and executed multi-channel campaigns from concept to delivery collaborating with cross-functional teams to shape messaging, establish hierarchy, and translate ideas into effective, on-brand creative. This role allowed me to bring the brand to life across all touchpoints and significantly elevate its presence in the market.
Credit Bluejuice
Brand Evolution
My role involved enhancing the brand identity by refining the existing elements into a more attractive and engaging experience, effectively increasing consumer interest and interaction.
Marketing Campaigns
I managed and executed multiple campaigns by coordinating teams, setting clear goals, and overseeing each stage from planning to launch across different mediums, channels, and languages—ensuring timely and effective results. I also implemented multilingual content within the design, carefully adapting layouts and visual elements to suit language-specific requirements and maintain consistency across all markets.
Email Design
I created email designs that reflected the brand’s identity consistent, on-brand, and visually engaging—ensuring every message strengthened recognition and connection, even when adapted across multiple languages and regions.
