Celestyal Travel
Led the development of Celestyal Travel, shaping its visual identity, tone, and overall brand aesthetic for Celestyal’s new packaged holiday offering.
Overview
I had the privilege of leading the development of Celestyal Travel – a dedicated sub-brand created to embody the spirit of Celestyal while introducing a fresh, contemporary identity. As Creative Lead, I oversaw the entire process from initial brief through concept development to final delivery – all achieved within an ambitious three-month timeframe.
I shaped a distinctive visual style, and brand identity that captured Celestyal’s essence while positioning Celestyal Travel as a standalone experience. From the main brochure to supporting collateral, I defined and maintained the creative direction to ensure a cohesive and compelling brand expression across every touchpoint.
Collaborating closely with external agencies and partners, I helped bring the creative vision to life through seamless execution across digital, print, and retail environments.
Brand guidelines
Working alongside a copywriter, I developed comprehensive brand guidelines that defined the use of colour, typography, and logos, while capturing the essence and personality of the brand. The guidelines were designed to convey the brand’s distinctive tone and visual style, ensuring it resonates consistently with both trade and consumer audiences.
Logo creation
A new logo and brand style was created to bring life to Celestyal Travel. It needed to have it’s own distinctive style, whilst in keeping with the core Celestyal brand.
Travel brochure
A comprehensive brochure was developed to showcase the full range of offerings from Celestyal Travel. By working closely with a copywriter and the design team, we successfully produced a complete, cohesive publication.