BRIEF

Create visually engaging and on-brand social media content that increases awareness of Vice Reversa by showcasing its identity, values, and lifestyle appeal to the target audience.

CLIENT

Vice Reversa

INVOLVEMENT

Content Creation
Video Creation

I was commissioned to create a range of social media assets for Vice Reversa, a beauty brand specialising in innovative Micro Crystal skincare patches. The project involved developing both static carousel posts and engaging video content, using a mix of raw footage, motion graphics, and animation.

Multiple versions were produced in different formats, tailored specifically for the Instagram platform. The brief focused on educating consumers about the products and the science behind the technology, while also raising overall brand awareness.

Vice Reversa Cover - Carly Martin

Social Media Plan

A social media layout plan was developed for Instagram to enhance brand messaging and maintain visual consistency. Drawing on a variety of media including provided photography and video footage, the plan featured a combination of static posts, carousels, and reels. This approach aimed to boost audience engagement while effectively communicating the brand’s identity and message.

Video Content Creation

Creating videos for social media and websites is a powerful way to engage an audience. I focused on delivering a clear message through strong visuals and storytelling to make the content both informative and memorable. The videos I produced, in various formats, were designed to educate consumers about the product and strengthen the brand’s presence.